The sports marketing and technology startup OpenLocker, Inc. has launched OpenStable marketplace, a fan-friendly blockchain platform designed to engage a new generation of Thoroughbred racing fans. The Legendary Racing Prospects Collection of Non-Fungible Tokens (NFTs) will initially include GI Kentucky Derby contender Epicenter and GI Kentucky Oaks hopeful Echo Zulu.
OpenLocker is looking to expand its Bone Yard Huskyz Club for sports fans at the University of Connecticut with a platform which allows racing fans to become part of an exclusive community.
“We are excited to bring together the technology solution we created for the monetization of college NIL to the racing industry. Fans of racing want to follow a horse over the course of its entire career and be part of a special club. Our model grants access to exclusive information, collectibles, and experiences so fans can fully enjoy the journey,” said Brian Klatsky, OpenLocker President.
Both Echo Zulu and Epicenter are campaigned by Winchell Thoroughbreds.
“It's so important that the industry supports innovative ideas that help grow, develop and engage a new generation of racing consumers,” said Ron Winchell. “I am delighted that Epicenter and Echo Zulu are a small part of this initiative to allow fans the opportunity to feel closer to our athletes.”
Braxton Lynch, OpenLocker's Racing Director, added, “We look forward to supporting the owners, trainers and jockeys with an additional revenue stream that they can use to cover the costs associated with Thoroughbred racing or contribute to charitable causes.”
Other contenders and racing collections are expected to be announced in the near future. For more information about
OpenStable and to view the Legendary Racing Prospects Collection, visit www.openstable.io.
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